Marketing Strategy
Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle
It is easy to create a buzz around new products, but a true blue marketeers knows how to sell what has been around since forever in the same size, shape and form. Example: 5-star chocolate!
Certified by
Role
Marketing Manager
Industry
Education
No. of Subscribers
17
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
More than 14,000 startups were registered in India in the year 2021-22 making it the third largest startup ecosystem in the world! This is an exciting time for en entrepreneur in the country. Incubators are a crucial part of the startup ecosystem, providing the much needed support in the early stages of a startup. CIE at IIIT is one of the leading incubators especially designed for deep tech startups. With over 13 years of experience in nurturing startups in emerging fields, they are a much sought after avenue for entrepreneurs across the country.
Explore
the following work techniques
Social media marketing
Product lifecycle
Customer segmentation
Bridging the gap
Did you know that products go through a lifecycle just like people do? Starting from development, every product follows a set of stages ending in decline. As the product progresses through these stages, its marketing needs differ as well. It is not enough to create a tailor made marketing strategy for a product, it is important to customise it for every stage of the product.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Expected output
In this menternship, you will create a marketing strategy for every stage of the product lifecyle.
Create
the following deliverables
Report on product lifecycle
Marketing strategy for each stage of the product lifecycle
What you’ll need before starting
Looks like you don’t need anything to start this , so go ahead and enroll yourself now!
